"We needed reliable data for marketing efforts for an improved retail mix. The Pedestrian Study established a base line for pedestrian traffic on our streets as well as provided real-time data for our marketing efforts. As a result of the study we developed a retail marketing brochure and shared data with retail real estate prospects."

Michael Weiss
Executive Director
Fulton Mall Improvement Association
Brooklyn, New York (USA)
Chairman, IDA Board of Directors, 2005 - 2006